Writing for the Web – course feedback

Just some feedback on a course I did this week for a department at the University of Gloucestershire, in Che 15/2/17 “Interesting and thought provoking- I will never look at website in the same way again.” “Really helpful, interesting and enjoyable day. I have learned new things and refreshed my knowledge/understanding of others.” “Useful theory mixed with practical tips and short group exercises.” “It...

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Quality Writing – The 4 Ingredients

I give training in writing skills in many different areas, drawing on my wide experience … I know how to: WRITE catchy headlines, so your article will stand out… GRAB people’s attention in the first few paragraphs, so they get sucked in and read through to the end … MAKE a piece flow well and give it ‘voice’, so customers buy into your ideas … GIVE it impact and make it remembered, which is essentials...

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