Copywriting tips

I was interviewed by Human Communications, for my suggested tips for better business writing – and about the origins and golden nuggets in my book, Business Writing Tips.  Here is the interview in full:   First of all, why do you think some people worry when it comes to business writing? I think some people may have worries about breaking ‘rules’ that they think they learned at school. For example, the question I’m most...

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Emailing tips – Follow the five P’s

I wrote elsewhere about the challenges of writing emails.  Leading on from that, here are my tips for getting your email RIGHT- avoiding mistakes, keeping the right side of colleagues, and getting your email acted upon.  It all comes down to these five P’s.   Purpose Before you start writing, think what you want to achieve from the email.  Think about the outcome, rather than just what you want to communicate, as the former may well...

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