Lessons from LINGUISTICS

I did a couple of courses on writing recently, which may sound rather strange and unnecessary for me, as a writer – but they were rom a linguistics perspective (given by Dr Michael Kranert). Here are a few things I found interesting: Men are from Mars; Women are from Venus. Maybe, maybe not … but the book points out the following: Clearly, language and communities matter more to women, who are more verbally skilled than men.  Men’s...

Read More

Quality Writing – The 4 Ingredients

I give training in writing skills in many different areas, drawing on my wide experience … I know how to: WRITE catchy headlines, so your article will stand out… GRAB people’s attention in the first few paragraphs, so they get sucked in and read through to the end … MAKE a piece flow well and give it ‘voice’, so customers buy into your ideas … GIVE it impact and make it remembered, which is essentials...

Read More

Say ‘No’ to Goobledygook

At the end of 2016 I was invited by the European Commission to kick-off their annual Clear Writing Week in Brussels.  This was in recognition of my book on Business Writing Tips, which they bought, found useful and stock copies of in their library. The title of my talk was Say ‘No’ to Gobbledygook – Writing Traps, Tips and Techniques. Here we are before the event started: 100+ people attended my 90-minute long talk, and I gave...

Read More