Writing for the Web Secrets – How S can help

I have already written one blog (read it here) about techniques for Writing for the Web, and in particular about writing text for your home page.  That blog had 3 main points, among them have a Strap line (on your home page) and make your Stories count.  (The other point was don’t dilute your key/main message.) The ‘S theme’ of Writing for the Web Secrets continues here, with a few more important Ss for you to adopt/embrace on...

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Writing – The reader, the writer and the topic

          Reader           Writer                Topic    There are three players in a piece of writing – the writer, the topic and the reader (as in the triangle above).  Two of these dominate in any piece of writing, and which two should influence the types of words used.  Why?  Because usage of certain words can enable you the writer to influence your reader – what they know about and think of the topic, their...

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Punctuation explained – Simply

The paragraphs below explain each of the main types of punctuation.  But the punctuation is missing.  By doing this exercise you will therefore learn not only where and what type of punctuation to use, but also get practice in using it.  My suggested answers are given at the foot of the blog. Commas are used in lists of things to clarify meaning after introductory words and phrases like however (at the start or mid-sentence) when providing...

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Writing for the Web – course feedback

Here is some feedback on a one-day Web Writing course that I delivered this month for the University of Gloucestershire: “Interesting and thought provoking- I will never look at websites in the same way again.”   “Really helpful, interesting and enjoyable training day. I have learned new things and refreshed my knowledge/understanding of others.”   “Useful theory mixed with practical tips and short group...

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Writing is like PAINTING

  When preparing a few things to say for a talk recently, I realised that writers need to be able to switch from reviewing an overall document to checking its micro details – and to be good at both. Then I realised it was a quality also needed by painters … and then I realised there are a few other parallels between writers and painters, such as being willing to experiment, having perseverance, etc.  And THEN … guess what; I...

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Training courses – ‘I’m in demand’

GOOD NEWS  … Demand for my training courses continues to be strong… So, here are examples of the sort of training I do. BUT first things first: I am in talks with 2 new training clients – the National Union of Journalists and Executive PA – for training courses that will start this autumn.  That’s exciting! AND this month I gave a 5 training courses for a mix of public, private and third sector clients as follows: Writing for the web –...

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