5 Web writing secrets – How ‘S’ can help

I have already written one blog about techniques for Writing for the Web, and in particular about writing text for your home page (READ it here).  That blog had 3 main points, among them have a Strap line (on your home page) and make your Stories count.  (The other point was don’t dilute your key/main message.) The ‘S theme’ of Web Writing Secrets continues here, with a few more important Ss for you to adopt/embrace on your...

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Writing for the Web – course feedback

Here is some feedback on a one-day Web Writing course that I delivered this month for the University of Gloucestershire: “Interesting and thought provoking- I will never look at websites in the same way again.”   “Really helpful, interesting and enjoyable training day. I have learned new things and refreshed my knowledge/understanding of others.”   “Useful theory mixed with practical tips and short group...

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Training courses – ‘I’m in demand’

GOOD NEWS  … Demand for my training courses continues to be strong… So, here are examples of the sort of training I do. BUT first things first: I am in talks with 2 new training clients – the National Union of Journalists and Executive PA – for training courses that will start this autumn.  That’s exciting! AND this month I gave a 5 training courses for a mix of public, private and third sector clients as follows: Writing for the web –...

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Writing website copy – home pages

Here’s the first of several blogs on ‘Writing for the web’ – my most popular training course, which I have delivered across the UK, to a range of organisations, over 50 times. READ my other blog posts on web writing secrets and my suggested 10 tips for writing good web content.  But on this blog post I give you 3 bits of advice on writing website HOME PAGES: 1) Got a strap line for your website? WALK into an office and...

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Why blog – Why bother blogging?

You might well ask. Well, here are 3 reasons to consider – for those in doubt. Hobby bloggers get a lot of satisfaction. Political bloggers can have huge influence. And professionals and entrepreneurs cite 3 benefits: recognition, new clients and increased income. That data – and more of it – can be found in The State of the Blogosphere, a survey conducted by Technorati in 2011, but not apparently repeated since.   Convinced? There are...

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Writing good web content – Top 10 tips

During the last 18 months I have reviewed around 100 websites for companies across the UK (as part of around 20 training courses I have run in ‘Writing for the Web’ for 4 different clients).  I say it myself but this makes me well placed to know what makes good web content, and to share with you some top tips. Elsewhere I have written on How to improve your website’s homepage. In the meantime, here are my ‘Top 10 Tips’ for...

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