Want some writing tips?  Then why not learn from the pros …  In my training courses on effective writing I show delegates some of the writing techniques used by professionals, and then let the delegates apply the techniques to their own writing.  I summarise these pros/professional writers as the ‘3Ms’: people who write for Mass Markets (i.e tabloid journalists) Marketers (writers of advertising copy) Maestros (newspaper/magazine...

8 Insider’s Tips   1.)  STOP! – Think!   Who is your audience? What is your objective? (People often start writing too early, before they have fully planned their content) What is the format… for example, on the web write for scannability.  2.)  Plan and structure before you start writing YES, planning is important, however short your piece! WHY?  Because it will be quicker to write – Less editing – Ensure balance across text –...