PERSPECTIVE  1.)  Copywriters don’t make the most common, fatal mistake ALL of us see our business from our own perspective. So, when writing promotional material it isn’t easy to jump out of that mindset and into our customers’ viewpoint – which is of course what business need to do when writing brochures, website text, newsletters, etc. 2.)  Copywriters ask the key questions To write about a business, copywriters have to ask...

I launched my book, ‘BUSINESS WRITING TIPS – For Easy and Effective Results’, in March 2015. You can now watch 3 VIDEOS of the event 1)  An interview with me at the launch  (2 minutes – Professionally made)   2)  “Writing a book is like having a baby” (HE says)  (7 mins)   3)  My speech in full  (12 mins) HERE is how to buy my book – using Paypal OR on Amazon    ...

  The analogy between writing a book and having a baby might sound a very strange claim – especially coming from a man.  But I have been struck by the parallels as I have moved through the stages of conception and gestation through to birth and beyond. Mothers, hear me out! Everyone, please let me know what you think   1)  You know exactly when it was conceived Just as some people know the place of their conception, I know when and...

  Apparently, when I was young I told people that when I grew up I wanted to be a lorry driver. APPARENTLY. Maybe it was because of my dinky car collection, the time I spent playing with it, or that I did not know there were more exciting driving jobs to be had.  However, what I do know is this… I was brought up in a house filled with books and rather news-obsessed. In my early teens through to my twenties my father worked a lot in...

GOOD NEWS  … Demand for my training courses continues to be strong… So, here are examples of the sort of training I do. BUT first things first: I am in talks with 2 new training clients – the National Union of Journalists and Executive PA – for training courses that will start this autumn.  That’s exciting! AND this month I gave a 5 training courses for a mix of public, private and third sector clients as follows: Writing for the web –...