Harry Potter WORDcraft

Remember the Hogwarts School of Witchcraft and Wizardry?  Well it can show you how to write good copy.  Here’s how:   H – The importance of good H’s – Headlines, Headings and sub-Headings.  O – One, two, three.  A good rhythm helps.  You can achieve this, for example, by citing things in 3’s and varying your sentence length. G – As editors always say “Get a Good quote.” W – Use ‘Word pictures’ to convey images, smells...

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