Writing tips – Learn from the pros

  Want some writing tips?  Then why not learn from the pros …  In my training courses on effective writing I show delegates some of the writing techniques used by professionals, and then let the delegates apply the techniques to their own writing.  I summarise these pros/professional writers as the ‘3Ms’: people who write for Mass Markets (i.e tabloid journalists) Marketers (writers of advertising copy) Maestros (newspaper/magazine...

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