Get people to LISTEN to you  – ETHOS, Ethical/Trust         Establish rapport – think about their emotional state Make them feel you understand their needsUse an engaging tone of voiceShow you understand the issue – explain things from their point of viewUse questions to gain attention Apply some flattery! Add WEIGHT to what you say – LOGOS, Logic Demonstrate the benefits – what’s in it for themUse...

Everyone can IDENTIFY a robin, but can they reproduce its bird call – i.e. its tone of voice? Maybe you are you trying to decide your business or organisation’s tone of voice? How to articulate it? How to get it reproduced across staff and colleagues? Or how to tweak your tone into something more akin to you and your brand – something more appropriate? Fuel for your thoughts now follows .. . I have carefully distilled 150+...

Want more followers to your blog, and more comments? Unsure if your blog is achieving your gaols? Use this checklist (below) for some ideas for acitons that you can take: Your blog is easily FOUND on Google Effective SEO, keywords etc. – matches people’s searches, topical etc. Plenty of posts Alt text on images GOOD and USEFUL content for visitors User-focussed – Content meets people’s needs, focussed, answers their Qs, etc. Scannability, and...

Here is my review of the new WordPress editor, Gutenberg. Will be interested to hear your views… Many ‘Positives’ Overall, greater range of content possible, and easy to set up Particularly good for images: lots of different options re size, background etc.  Good visual impact also, with lots of styling options: text colours, background colour, drop caps etc.Wider range of formats possible beyond just text, e.g. tables and...

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