TONE OF VOICE – its meaning, and some ideas

Everyone can IDENTIFY a robin, but can they reproduce its bird call – i.e. its tone of voice? Maybe you are you trying to decide your business or organisation’s tone of voice? How to articulate it? How to get it reproduced across staff and colleagues? Or how to tweak your tone into something more akin to you and your brand – something more appropriate? Fuel for your thoughts now follows .. . I have carefully distilled 150+...

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Audit your blog’s effectiveness

Want more followers to your blog, and more comments? Unsure if your blog is achieving your gaols? Use this checklist (below) for some ideas for acitons that you can take: Your blog is easily FOUND on Google Effective SEO, keywords etc. – matches people’s searches, topical etc. Plenty of posts Alt text on images GOOD and USEFUL content for visitors User-focussed – Content meets people’s needs, focussed, answers their Qs, etc. Scannability, and...

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Gutenberg WordPress Editor – 8 Pros and 7 Cons

Here is my review of the new WordPress editor, Gutenberg. Will be interested to hear your views… Many ‘Positives’ Overall, greater range of content possible, and easy to set up Particularly good for images: lots of different options re size, background etc.  Good visual impact also, with lots of styling options: text colours, background colour, drop caps etc.Wider range of formats possible beyond just text, e.g. tables and...

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GDPR – Privacy Policy

We are committed to protecting the privacy of your personal data. What does this mean? Data that we keep We only keep/use your details – email address, first name and second name (and possibly your mobile phone number) – for occasional emails that advertise our training courses in writing skills, that advise you of writing tips and/or our new blogs on writing topics, and related writing stories. Its usage Your data will not be kept...

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