Is your business affected by of any of these?

  • Lots of competition

  • Complicated to explain

  • ‘Unexciting’

  • High value

  • Undervalued by consumers


Is it time to tweak your written tone of voice?

It can be hard to find the right words for a product/service – to attract customers, inspire people, and convert leads into sales. 

But with the right ‘tone of voice' you can overcome challenges such as those above - and achieve the following:

    • Turn a head
    • Catch an eye
    • Create some magic.  


Get a 'VoiceID' for your business

To help businesses with their tone of voice, I have partnered up with another expert Oxfordshire copywriter, Mike Northover from Deep (read his bio, below).  Together we are Voice ID. 

VoiceID can create - and apply - a tone of voice for you and your product/service. 

Having a clear tone of voice can bring results like these to your business:

  • Rise above your competition            
  • Outflank the competition
  • Engage and convert target customers
  • Differentiate your product/service from others … impact/mark?
  • Communicate your mission and values
  • Convince people of your ‘star quality’
  • Tune your voice (Photo: Jason Rosewell on Unsplash)
  • Tone your language (Image: Gerd Altmann from Pixabay)
  • Perfect your language - Image by Tumisu from Pixabay


4 BENEFITS of working on your Tone of Voice

Here are four reasons for establishing your own, unique, Tone of Voice:

1.)  'Hit the spot' with your target audience

2.)  Impress customers with fluent, high-impact documents

3.)  Differentiate yourself from your competition

4.)  Uncover a winning writing style for your business


Explained in more detail ...

    • Make an impression - Make an impact - Increase clients' confidence in you, so they know they have come to the right place.
    • Establish a clear, company writing style - Having a clear voice means you will have a uniformity of writing across your staff/teams. It also means it will be easier/quicker for new staff, temps or freelancers to write for you - without requiring much guidance.
    • Get your brand recognised - Consistency across all your communications will develop a stronger relationship with your customers, and create a differential that can set you apart from your competitors.
    • And finally ... Put a smile on your customer's face.  Which is no bad thing.


Avoid these COSTS and NEGATIVES 

    • Misunderstood/confused messages
    • Frustration felt by new/existing customers
    • Lost business
    • Negative image
    • Damaged reputation


What determines tone of voice'? - Here's our 'equation'

'Tales of the Unexpected' - Watch out for this influence on your tone




We often refuse to accept an idea merely because the tone of voice in which it has been expressed is unsympathetic to us. Friedrich Nietzsche


3 Tone of voice services from VoiceID 


1.)  FREE - Tone of Voice Review

For micro-businesses only.  First we ask you a few questions about your business, its values and character, your target customers etc.  Then we’ll look at one of your documents (a brochure or a key page of your website) and provide 'top-line' feedback. This will advise of any directions where - we believe - you may need to examine your tone of voice. (This service is done over the phone, and we invest just 1 hour - however, it should give you a flavour of your needs and our capabilities.)



2.)  Tone of Voice - Audit & Application

To do this, we collect more in-depth information on your product/service, culture, values and target customers. You help us by completing a few short 'exercises'. From these answers, and the results that we draw from them, you get three benefits.  (1) We work with you to define and develop a Tone of Voice Guide that is tailored to your business. (2) This gives you and your staff team detailed guidelines to be followed when creating written/digital content. (3) In addition, we apply your desired voice to a short document of your choice, or a 1-3 key pages on your website.  (This service involves a face-to-face meeting, or phone conversation.)

From £600 - subject to company size, and amount of investigations required


3.)  Tone of Voice - Copywriting

For those who want it, we can be commissioned to apply your desired tone of voice to other business documents - such as reports, marketing material, newsletters, or your website, etc. 



Speaking with Mike and Robert about tone of voice, and how I want people to feel when they read about the business was a really good experience. VoiceIDis so powerful. It opens up a conversation about how you speak to clients and prospects – and crucially, puts you in control.

Jon Baverstock  - Studio 18, Reading


The input from Robert and Mike was extremely helpful.  They brought fresh insights and new perspectives and they challenged me to think in different ways in order to achieve more positive outcomes.

Andrea Stanley - www.floin.co.uk

Mike Northover – Copywriter & Marketer

Mike spent many years working for specialist marketing agencies, working on campaigns for big brands. He believes passionately that brand voice is a key part of brand identity, and that to really engage customers, a business needs to have guidelines that address how it should speak – not just how it should look.

At Deep, Mike works with a diverse range of businesses, helping them to find their own unique ‘brand voice’ and identify key marketing messages – before creating compelling written content that delivers results.

When he takes time out from sharpening his pencils, it’s usually to stroke his beloved Nespresso coffee machine, go for a long off-road bike ride or practice yoga really badly. He’s always up for a Guinness, but be prepared for nostalgic ramblings about his time as a holiday rep, and his career-high – working in marketing at Club 18-30 Holidays.



Got a query about your Tone of Voice?


Voice your queries with us

Robert Bullard – 07765 227530 – robert@perfecttext.org


Mike Northover – 078011 92552  – mike@deep-mc.co.uk

LOOKING FOR SOMETHING? Just let me know ...Send Robert an email