Ramp-up Your Google Ranking – 10 Websites

Research your Keywords – 5 Great Websites Answer the Public – Great for generating ideas for your next blog Google Ads Planner – Keyword finder Keyword Shitter – Get help with your keywords (Excuse the French) Search Console – Analyse your website/blog SEMRush – Compare yourself against competitor websites/blogs 2 Websites to Build Backlinks & Up your Digital ‘PR’ Ahrefs – Grow your...

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8 Reasons for using a professional copywriter

We encourage you to consider using a professional copywriter to draft the text for your new website.  Here are eight reasons why, connected with the written content and the production process : WRITING Correct perspective – Being external to your business, a copywriter will see things from the perspective of one of your customers, not one of your staff.  So there’ll be better able to describe your service/product, and its benefits, and...

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How to say ‘No’ politely – 10 Ways out of a Predicament

It is is not easy to get the right tone of voice, for example to politely decline when we are asked to go somewhere with someone, do something for someone , be at a certain place at a certain time, etc. At times like these, many of us are overcome by guilt and responsibility; we feel we really ought to say ‘Yes’ … but really, we want to say ‘No’.  Allow yourself to say ‘No’.   Here are 10 ways to answer...

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Good Business Writing – The Benefits

Clear and effective written communication is an essential requirement of any business – be it for reports and proposals, press releases, marketing brochures, websites, or even everyday jobs such as email and letters. The cost of poor writing is miscommunication, but also lost business opportunities, and a damaged company image and reputation. Good writing isn’t as hard as writing in a foreign language, but there are some essential skills for...

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Business Jargon – Don’t let it cost you customers

‘Hard Brexit’, ‘Max-fac’, ‘Passporting’ … What do they mean, and do they mean the same to all of us? Hum. These Brexit terms are a reminder that using unfamiliar and undefined jargon runs the risk of confusing and annoying customers. And they can also be interpreted differently by staff. If you give instructions to ‘reach out’, for example, are you telling staff to speak to an organisation, invite them to a meeting, or form a partnership with...

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Tone of Voice – Getting it RIGHT

 ‘Which side of the bed did you get up this morning?’ That’s the question that several people attending my training courses have been asked by their bosses. And anyone who works in public research will know that once two or three people say the same thing there is probably some wider truth in it. (In the same way, MPs know that it is time to sit up and take notice of us once they get a handful of letters reporting the same...

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