Research your Keywords – 5 Great Websites Answer the Public – Great for generating ideas for your next blog Google Ads Planner – Keyword finder Keyword Shitter – Get help with your keywords (Excuse the French) Search Console – Analyse your website/blog SEMRush – Compare yourself against competitor websites/blogs 2 Websites to Build Backlinks & Up your Digital ‘PR’ Ahrefs – Grow your...

When did you last ‘engage’ through your writing? It is easy to forget the frame of mind of people visiting our organisation/business website.  When we write our website text, and tweak words here and there, we can forget what matters most. For example: People dart in and out of websites very, very quickly.  — SpeedThey are often searching for particular things and key words (though they may not have formulated them...

I have already written one blog about techniques for Writing for the Web, and in particular about writing text for your home page (READ it here).  That blog had 3 main points, among them have a Strap line (on your home page) and make your Stories count.  (The other point was don’t dilute your key/main message.) The ‘S theme’ of Web Writing Secrets continues here, with a few more important Ss for you to adopt/embrace on your...

Here is some feedback on a one-day Web Writing course that I delivered this month for the University of Gloucestershire: “Interesting and thought provoking- I will never look at websites in the same way again.”   “Really helpful, interesting and enjoyable training day. I have learned new things and refreshed my knowledge/understanding of others.”   “Useful theory mixed with practical tips and short group...

GOOD NEWS  … Demand for my training courses continues to be strong… So, here are examples of the sort of training I do. BUT first things first: I am in talks with 2 new training clients – the National Union of Journalists and Executive PA – for training courses that will start this autumn.  That’s exciting! AND this month I gave a 5 training courses for a mix of public, private and third sector clients as follows: Writing for the web –...

Here’s the first of several blogs on ‘Writing for the web’ – my most popular training course, which I have delivered across the UK, to a range of organisations, over 50 times. READ my other blog posts on web writing secrets and my suggested 10 tips for writing good web content.  But on this blog post I give you 3 bits of advice on writing website HOME PAGES: 1) Got a strap line for your website? WALK into an office and...