Harry Potter WORDcraft
Remember the Hogwarts School of Witchcraft and Wizardry? Well it can show you how to write good copy. Here’s how:
H – The importance of good H’s – Headlines, Headings and sub-Headings.
O – One, two, three. A good rhythm helps. You can achieve this, for example, by citing things in 3’s and varying your sentence length.
G – As editors always say “Get a Good quote.”
W – Use ‘Word pictures’ to convey images, smells and sounds. These tap into the reader’s emotions and imagination and help your work come alive.
A – Always remember who your Audience is – think who are they and what do they need to know?
R – Repeats. Begin 2-3 adjacent words with the same consonants. Sing a song of sixpence, etc.
T – Tell a story. It helps a piece flow and keeps the reader interested.
S – Don’t forget to plan your work, ie have a good structure. If necessary use what are called ‘signposts’ to alert the reader as to what is to follow.
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