Harry Potter WORDcraft

Posted on April 1, 2010 in Copywriting, Training

Remember the Hogwarts School of Witchcraft and Wizardry?  Well it can show you how to write good copy.  Here’s how:
H – The importance of good H’s – Headlines, Headings and sub-Headings. 
O – One, two, three.  A good rhythm helps.  You can achieve this, for example, by citing things in 3’s and varying your sentence length.
G – As editors always say “Get a Good quote.”

W – Use ‘Word pictures’ to convey images, smells and sounds.  These tap into the reader’s emotions and imagination and help your work come alive.
A – Always remember who your Audience is – think who are they and what do they need to know?
R – Repeats.  Begin 2-3 adjacent words with the same consonants.  Sing a song of sixpence, etc. 
T – Tell a story.  It helps a piece flow and keeps the reader interested.
S – Don’t forget to plan your work, ie have a good structure.  If necessary use what are called ‘signposts’ to alert the reader as to what is to follow.

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