Write better headings – EXAMPLES
Headings really matter, and we all need to sharpen up our writing at times. Here are some less good and better examples from my recent book on Business Writing Tips – For Easy and Effective Results.
Below you can read what were the original headings to my book’s parts (in bold) and chapters … and what they were in the final version (in italics). Only a couple of parts/chapters did not change their headings/titles.
I think you will agree that the final headings/titles are more specific, more practical … and hopefully more compelling to read.
List of Contents
Background → Before you start writing
Where business writing went wrong → What makes writing hard
Write with ease and speed → How to write with ease and speed
General → Putting pen to paper
Write for your audience [no change]
Learn from the maestros → Learn from the professionals
Style and tone of voice → Who’s talking?
Intros and Endings → Grab reader’s attention
Overcoming writing challenges → How to overcome writing’s challenges
Particular issues → Achieving your goals
Make your writing memorable → Ways to make your writing memorable
Write with impact → Persuading your readers
Specific outputs → Writing for particular outputs
Writing for the web → Improve your website
Writing features → Tips for case studies, features and blogs
Increase your report’s impact [no change]
Securing media interest [no change]
Tidying up → Tidying your text
Grammar: commonest mistakes → Ten common grammatical and other mistakes
Punctuation made simple [no change]
Perfecting your copy → BEFORE you press ‘Print’