Why does corporate copywriting have to be so dull? Below are three examples of what I think are copywriting best practice from my recent book – with my comments, that I believe engage, attract customers and stand above their competitors. Are there any best practice tips for your writing? Let me know what your comments … 1.) Pret A Manger (website) Our kitchens get replenished with wonderful ingredients early each morning and our Hot...Read More
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