Writing a business book – Some benefits

Recession, what recession? More and more people are self-publishing books, not just on familiar topics like fiction, family history and children’s books, but also business books. “Business books work very well for consultants and others – they can raise their profile and enhance their brand,” says Richard Burton, co-director of the publishers Infinite Ideas Ltd. Despite the recession, he says the market for business books is “more buoyant...

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Why write a book? – The business benefits

WRITING A BOOK is a great way to grow your business. To some this may sound a whaky idea, to others it’s a ‘MUST DO’. For those in doubt, have patience and allow me to explain. First, let’s debunk three myths… A business book DOESN’T have to be long… you DON’T have to be a great writer … I bet you ALREADY HAVE half a book written in notes and other material. Of course there are challenges to writing a book. But, like any large...

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