Here’s the first of several blogs on ‘Writing for the web’ – my most popular training course, which I have delivered across the UK, to a range of organisations, over 50 times. READ my other blog posts on web writing secrets and my suggested 10 tips for writing good web content.  But on this blog post I give you 3 bits of advice on writing website HOME PAGES: 1) Got a strap line for your website? WALK into an office and...

8 Insider’s Tips   1.)  STOP! – Think!   Who is your audience? What is your objective? (People often start writing too early, before they have fully planned their content) What is the format… for example, on the web write for scannability.  2.)  Plan and structure before you start writing YES, planning is important, however short your piece! WHY?  Because it will be quicker to write – Less editing – Ensure balance across text –...

During the last 18 months I have reviewed around 100 websites for companies across the UK (as part of around 20 training courses I have run in ‘Writing for the Web’ for 4 different clients).  I say it myself but this makes me well placed to know what makes good web content, and to share with you some top tips. Elsewhere I have written on How to improve your website’s homepage. In the meantime, here are my ‘Top 10 Tips’ for...

Tips and Techniques for writing web content and writing SEO text, and how it differs from writing for print… below I share some ideas, spelt out as the Six C’s: I have also written other web writing blogs on these topics: how to write a good homepage, web writing secrets 10 top tips of good web content – based on several years’ reviewing where websites go Right … and Wrong. 1. Curiosity Web users are driven by...