WRITING A BOOK is a great way to grow your business. To some this may sound a whaky idea, to others it’s a ‘MUST DO’. For those in doubt, have patience and allow me to explain. First, let’s debunk three myths… A business book DOESN’T have to be long… you DON’T have to be a great writer … I bet you ALREADY HAVE half a book written in notes and other material. Of course there are challenges to writing a book. But, like any large...

You can do it 1.) There is no need be afraid of writing longer documents – they are a series of well-written short documents. But use a theme, eg conveyed through the headings, to provide a coherent whole. 2.) And you don’t have to be a great writer to write a book – you are not aiming to write a literary work, or the biggest seller ever. If you have passion for your subject it will show through in your writing, and that will make it an...

6 small businesses attended my last Book Writing course. For those of you who don’t know… Writing a book can be a great way to raise your individual/company profile and profits.  It creates a ‘Wow Factor’ with potential customers and clients; it helps you stand out from your competition; and it provides you with credibility and extra income. The book doesn’t have to be long and you don’t have to be a great writer – it’s the...